Why is custom wine bottle customization becoming more popular?

Compared with the general wine, custom wine has a strong personal style and attributes, with more personality attributes and commemorative significance.

From the perspective of customized content, there are key bottles customized packaging, there are key customized wine quality, or both.

Customers with customized bottle packaging can enjoy personalized exclusive bottles, outer packaging, blessing language, lettering, year and other personalized services. Customizing wines Customers can enjoy unique wine recipes, vintage wines and other personalized services.

Whether it is wine customization, wine packaging, or bottle customization, there are some common points.

1: The quantity is small. Custom wine is different from the wine in circulation on the market, it is a wine that customers specially enjoy, and is generally not available. The quantity is also very limited. If the wine is custom-made,

In the brewing raw materials and technology have strict requirements, including sophisticated brewing technology and quality service;

At the same time, due to the intervention of customers' personalized attributes, each bottle of custom wine is precious, and the bottle customization is also a rarity.

2: Complexity. For customized wine quality, customers have strict requirements for the quality and process of wine, all production processes are pursued at all costs, the process is boring, complex and fine.

For the custom packaging of wine bottles, the design and modification should be repeated until the customer is satisfied.

3: Privacy. Customized wine with personality is only circulated in a small range, not a broad consumer product, nor is it a clear sign of consumption.

4: Preserve and increase value. For some types of liquor, the older the wine, the more fragrant, the higher the quality, and the value increases with the increase of the year. Like sauce-flavored liquor, the longer you store it,

The more valuable it is.

5: Artistic. Custom packaging of bottles and bottles, often with a strong personal style. Often customer-oriented, custom bottle packaging, into their own design ideas and concepts, with a strong artistic. Custom wine is a kind of luxury consumer goods, but at the same time is a precious art. A strong artistic message emanates from the inside out.

6: Communication. Customized bottle packaging for the enterprise, with the enterprise logo, can be deeper and wider, more widely spread the brand, in the dual communication of taste and vision, the brand memory is more lasting, more in line with the promotion of the enterprise brand.

7: Gift. Self-brewing has become synonymous with high-end gift wine because of its strong personalized and communication characteristics. Enterprises as gifts to customers, can better spread the enterprise. With the spread of corporate brands, wine has also become a good marketing tool.